43% of girls drop out of sport in their teens (Women in Sport, 2022). They drop out for a number of reasons: because they don't have safe spaces to be active, because their bodies are changing, and because they're scared of being judged. By the time girls reach secondary school, many have already decided sport isn't for them, but this has implications well beyond their teens.

Girls who play sport as children are far more likely to stay active as adults (Centre for Longitudinal Studies, 2015). And, staying active can protect their mental health. By their late teens, young women are twice as likely as young men to have a mental health disorder (NHS Digital, 2023), and physical activity is one of the most effective ways we know to reduce that risk (Sport England, 2024). That's why Our Goal exists.