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Our Goal's Home Ground is Manchester
Photo Credits: Eleven Sports Media I grew up playing football on muddy grass pitches around Manchester. I have really happy memories of being outdoors with my team, doing laps of the pitch to keep warm before kick off, seeing the parents huddled together under their umbrellas on the sideline, and taking my friend Georgia to and from matches with my mum. I also remember a lot of very challenging weather conditions which never seemed to bother me at the time. That’s the charm o
ella williams
2 days ago3 min read


Five things I’ve learnt about myself, business, and life since becoming a mum
Pablo is eight months old now and things are different from when I last wrote about juggling being a mum and a founder. I can’t really take him with me to serious work events anymore because he is out of the docile, sleepy stage and into the crazy, active, babbling stage (harder, but also so much cuter than before). Now he is beginning to transition into nursery, I’ve been reflecting on what becoming a mum has taught me. I was anxious before he was born about how I would mana
ella williams
Jan 166 min read


Looking back, looking forward, and Merry Christmas from Our Goal!
As we head into the Christmas break, I wanted to take a moment to reflect on what's been an incredible year for Our Goal and to share what's coming in the new year. Looking back at 2025 This year has been full of moments that remind me why I do what I do. It’s always such a privilege to get to spend time with the girls we work with and see how our work makes a positive difference to their confidence, their activity levels, and ultimately their healthy, happy lives. Since my b
ella williams
Dec 19, 20253 min read


Welcome to our Move Mentors 25/26
I’m so excited to introduce Our Goal's brilliant group of Move Mentors who are delivering our Eva Programme in schools this year.
ella williams
Nov 26, 20252 min read


A business and a new baby : My experience as a founder
I don’t think anyone really knows what to expect when becoming a mum for the first time. Everyone who already is a parent tells you to make the most of your last few months without a baby (which is pretty much impossible ...
ella williams
Oct 15, 20254 min read


New Partnership with UCFB to Support Girls in Wythenshawe
We’re very excited to announce our new partnership with University Campus of Football Business (UCFB). This academic year, we’ll be...
ella williams
Aug 4, 20251 min read


Our Goal is two years old today!
In a wonderful and exciting coincidence with the Euros kicking off, Our Goal CIC is two years old today!
ella williams
Jul 2, 20252 min read


Supporting girls’ mental health through physical activity
Next week, from Monday 12 – Sunday 18 May 2025, is Mental Health Awareness Week. It’s a time dedicated to educating and raising awareness about the importance of mental health. This is an important time to reflect on how physical activity can play a powerful role in improving young people’s wellbeing.
At Our Goal CIC, through our work with a range of girls from different communities in Greater Manchester, we regularly see first-hand how movement positively impacts mental h
Bea
May 6, 20252 min read


“I feel exhausted, and I have had a lot of fun” - Football Feedback
The girls had a visit from inspiring referee Ruby Sykes This year, thanks to our funding from Greater Manchester Police , we have been...
ella williams
Mar 3, 20252 min read


A school visit from The Duerr's Foundation.
Last week, we had a visit from Sally Addenbrook from F Duerr & Sons Ltd who have been funding our Wythenshawe based programmes.
ella williams
Jan 30, 20251 min read
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