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Five things I’ve learnt about myself, business, and life since becoming a mum
Pablo is eight months old now and things are different from when I last wrote about juggling being a mum and a founder. I can’t really take him with me to serious work events anymore because he is out of the docile, sleepy stage and into the crazy, active, babbling stage (harder, but also so much cuter than before). Now he is beginning to transition into nursery, I’ve been reflecting on what becoming a mum has taught me. I was anxious before he was born about how I would mana
ella williams
Jan 166 min read


Looking back, looking forward, and Merry Christmas from Our Goal!
As we head into the Christmas break, I wanted to take a moment to reflect on what's been an incredible year for Our Goal and to share what's coming in the new year. Looking back at 2025 This year has been full of moments that remind me why I do what I do. It’s always such a privilege to get to spend time with the girls we work with and see how our work makes a positive difference to their confidence, their activity levels, and ultimately their healthy, happy lives. Since my b
ella williams
Dec 19, 20253 min read


Welcome to our Move Mentors 25/26
I’m so excited to introduce Our Goal's brilliant group of Move Mentors who are delivering our Eva Programme in schools this year.
ella williams
Nov 26, 20252 min read


A business and a new baby : My experience as a founder
I don’t think anyone really knows what to expect when becoming a mum for the first time. Everyone who already is a parent tells you to make the most of your last few months without a baby (which is pretty much impossible ...
ella williams
Oct 15, 20254 min read
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