We’re girls who support girls

A social enterprise improving lives through physical activity, helping girls across the country put their best feet forward.

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Hey, I’m Ella

Playing grassroots football was a huge part of my childhood. I loved being outside, I loved my football community, and I really loved having my own football kit – until I turned 14.

Football didn’t fit with who I was anymore. I started to do my hair and wear makeup, I cared a lot about what people thought about me and how I looked and I realised that not many other girls were playing football, so I dropped out. At the same time, and for all the same reasons, I started to disengage with PE and so began my teenage breakup with sport.

64% of girls drop out of sport by their late teens

I’m not the only one, and that’s why I set up Our Goal. I’m lucky enough to have rekindled my love for football a few years later and it didn't take long to see just how impactful sport can be for women and girls. Physical activity has the power to improve the lives of every child, and Our Goal is my way of making sure girls across the country get that same chance.

A short animation about why Our Goal exists - created by Hannah Bond at UCEN

Our Goal exists to improve girls' lives through physical activity.

Our mission ...

Empower girls, particularly teenage girls and preteen girls, to be physically active by creating safe, inclusive and supportive environments that build confidence, wellbeing and lifelong love of movement.

Our vision ...

A world where every girl grows up with positive, safe and empowering experiences of physical activity, helping her become stronger, happier, healthier and more confident.

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